Built By Agency Owners
Who Lived The Pain
After 13 years running a digital agency, we knew the game was broken.
We'd hit the ceiling every agency hits: To grow revenue, we had to hire more people. To hire more people, we needed more clients. But more clients meant more delivery pressure. More delivery pressure meant no time to actually build systems.
The treadmill never stopped.
When AI emerged, we saw two paths:
- Become obsolete (replaced by ChatGPT, Figma, Lovable)
- Become irreplaceable (by building AI systems our clients couldn't)
We chose #2.
But we didn't just build a tool. We built a complete system:
- Psychometric profiling (not generic templates)
- Human-verified messaging (not spam automation)
- Cross-platform orchestration (not single-channel)
- Performance-based pricing (not retainers that incentivise mediocrity)
Our Mission
To make B2B outreach feel human again, at scale.
We believe the best AI is invisible. It should work so naturally that your prospects never realise they're part of an automated system, because they're not. They're part of a conversation guided by AI and verified by humans who actually care about the outcome.
What We Stand For
Real Results Over Fake Activity
We don't care about your open rates. We care about meetings booked and deals closed. Our platform is designed around outcomes that matter to your business, not metrics that look good in screenshots.
Human-First Automation
AI should amplify human intelligence, not replace it. Every message Handshake sends is reviewed by a real person before it goes out. No spam. No cringe. No hoping the algorithm got it right.
Transparency Always
After 13 years in the agency trenches, we've seen every trick, shortcut, and "growth hack" out there. We're not interested. You'll always know exactly what we're doing, why we're doing it, and what results you're actually getting.
Build for the Long Term
Quick wins are great. Sustainable systems are better. We optimise for relationships and reputation, not short-term metrics that tank your domain reputation and burn through your prospect lists.
The Humans Behind The AI
James
He Built It
James is the architect behind Handshake, leveraging 20 years of neuromarketing expertise combined with advanced coding and AI engineering to build an outreach platform that actually works. As a former Google consultant, James developed unique growth methodologies that have generated over $100M in client revenue. After co-founding Grow with Laura in Dubai in 2012 and running a traditional B2B agency for 13 years, he recognised the opportunity to solve outreach at scale using psychometric profiling and human-verified AI messaging. His technical background in workflow automation, database architecture, and prompt engineering allows him to build sophisticated systems that eliminate the repetitive, spam-like patterns plaguing most automation tools—creating genuine conversations that convert to qualified meetings.
Laura
She Grows It
Laura is the strategic force behind Handshake's partner expansion, bringing AI-powered outreach automation to agencies and B2B businesses worldwide. After co-founding and running Grow Digital Services in Dubai in 2012, she's worked with household name B2B clients including WeWork, Casio, and Planters across the UAE—giving her deep insight into what enterprise clients actually need from their growth partners. Now, she channels that experience into transforming Handshake's sophisticated technology into scalable solutions that partners can confidently deploy. Laura specialises in identifying strategic partnerships and ensuring agencies have everything they need to succeed—from technical onboarding to ongoing strategic support.
Faustine
She Supports It
Faustine ensures that every agency partner feels confident and supported throughout their Handshake journey. As the backbone of partner operations, she guides agencies through onboarding, implementation, and ongoing optimisation with a hands-on approach that makes complex AI automation feel accessible. Her focus on building genuine relationships and providing responsive support means partners never feel alone in the process - they have a dedicated advocate who understands both the technical platform and the real-world challenges agencies face when scaling outreach for clients.
Our Journey
2012
Founded Grow Digital Services
2015
Worked with clients like Google, WeWork, CASIO
2020
Left the UAE and turned into a remote agency, started travelling the world
2023
Started implementing AI into our growth consultancy
2024
Total $100M in closed revenue generated for our clients over the years
2025
Birth of Handshake
Our Expertise
50+ years
Combined B2B marketing expertise
$100M+
In revenue influenced by our systems & methodolody
First
To market with human-verified AI outreach
65+
B2B brands served
Former clients include:
